Food delivery APP’s guarantee a loss making restaurant.

Will Nicholls
4 min readAug 16, 2021

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“With delivery sales as much as 70–80% of restaurant sales, the delivery companies are now taking 18–30% of restaurant revenues”

Deliveroo, Hub Grub, Uber Eats and the like enjoy huge growth on the back of restaurants who are trapped by the problems inside their business.

With an open mind, restaurants re- imagine a picture perfect secure future, illuminating real growth and profits for 2022

Open your eyes and watch your business grow with the happy faces of your customers repeat business.

Do these words resonate with you ?

“Food delivery companies offer good value because they do all our marketing” WRONG !

“Allowing food delivery companies using my client data is cool with me” WRONG !!

” A food delivery app doesn’t work inside a restaurant ” WRONG !!!

” Ghost kitchens can’t steal my business, people trust our brand ” WRONG !!!!

Introducing the restaurant Progressive Web APP ( PWA ) for Restaurants, Hotels and Ghost kitchens.

RESTAURANTS CLIENT DATA IS THEIRS, IT HAS INCREDIBLE VALUE.

Tune in to the sound of your till ringing, reach out and grasp your future with your own APP.

“Not taking responsibility of your own app is the equivalent of handing your restaurant booking diary, names and telephone numbers to your competition ”

Consider this, for the price of a modest piece of kitchen equipment, restaurants can take control of their future dreams and profits !

Delivery companies charge restaurants a minimum of 25–30% for their standard service of placing an order, picking it up and delivering it.

Ref: The Guardian.

Have you heard of this simple truth ?

Every delivery sale is a money-losing proposition for restaurants being forced to pay 25–30% to the delivery companies.

Ring a bell ?

Depending on “marketing and promotion” options, restaurants can pay even higher fees.

None pay lower.

When delivery sales were 5–10% of sales:

Delivery fees took 2–3% of total restaurant revenue.

With delivery sales at 70–80% of restaurant sales, the delivery companies are now taking 18–30% of restaurant revenues.

Given restaurants dependence on the delivery companies, governments examine the predatory pricing practices of the delivery companies.

Have you heard of restaurants being hood winked into signing contracts ?

Restaurants sign contracts with the delivery companies to become part of their platforms.

But the contracts all include a provision:

This allows restaurants to end the contract anytime they choose. Ref: Seattle times

When delivery-fee caps are imposed.

Restaurants can legally end their existing contracts and sign new ones at reduced commission fees.

Food delivery APP’s guarantee a loss making restaurant.

Sound familiar ? ” Over 80 delivery’s a week, averaging £22 per head.

“On a good week we took £7k and after food delivery costs , we never broke even “

“WE NOW ENVISAGE CLEAR AND SOLID APP DELIVERY PROFITABILITY & GROWTH”

Looking forward to 2022

Restaurants fight back to see a sustainable APP delivery business of their own.

New cookie cutter Progressive Web APP (PWA) technology has burst onto the scene.

It’s relatively cheap and has all the tools for the individual restaurant or kitchen to manage their own APP delivery business.

The ongoing savings are revealing for the long term survival and success of any restaurant.

For the price of a modest piece of kitchen equipment, restaurants take control of their future dreams and profits.

View the benefits at a glance:

Stop handing your client data to another’s business model.

Retain your own client data for YOUR own balance sheet.

USE the delivery companies to establish your future marketing. ( Talk to a partner today )

Enjoy a new dawn of multiple subscription QR codes with ongoing expert advice.

Take control of quality delivery using your own staff.

Become all ears to the power of multiple repeat business.

Envisage new profits with your own restaurant food delivery PWA that has a 2.9 % card payment fee using Apple Pay.

Focus on contactless client payment to all authorised staff.

Dream of a limitless food inventory.

Tap into APP order process functions.

Rely and trust the cast iron driver notification within your organisation.

Let us show you a focused picture of clear change for you restaurant.

Can you see your packaging carrying QR codes connecting to future deals on your app ?

Revealing repeat business through your Digital Loyalty card ?

Clear GEO fenced delivery areas ?

Latest client “touch it and they’ve got it app technology” no app store download required !

Your app appears and functions offline, tunnels, boats, poor reception etc ?

Brochure:

Download

Book a call for more information.

Talk to a Partner today

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Will Nicholls
Will Nicholls

Written by Will Nicholls

The Maltix goal is to solve the problems of senior Business people using a portfolio of smartphone friendly digital solutions.

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