Our property videos have poor viewing figures.
They cost a fortune and it’s difficult to see a return on investment.
Des Woodley in conversation with Tam Duran on the Newswire August 2021
My brothers and I have a successful real estate company in Utah specializing in up market and bespoke properties.
In response to increasing queries for property video, we allocated quite a large budget within our 2019 financial plans.
And at first sight we were extremely pleased with the quality of our videos and even got mentions from other Agents.
We chose to host our Videos on You tube expecting great viewing figures, but I can tell you we initially had less than 10 views on a Video that cost $5000, the math just didn’t add up.
The clients were not happy either, ultimately these kind of investments are recouped from the sale.
We found this quite enlightening, after all prospective clients had asked to see videos but apparently they were not opening them up or reacting in any way!
We felt really up against a wall and something told us to be careful with future video investments.
Last fall Brian , my brother, got a call from a Company off linked in who posted articles about the very same problem, so I took the call.
Maybe it was just the fact that the problem had been rattling around in my head, but the basic question I had not asked my self came to light.
Who are we targeting to view our videos ?
How much of our business was switching to the Smartphone ?
How are we ensuring the Smartphone users are happy with the video delivery.
Looking back on it now, it appeared differently, but we took stock and made changes immediately.
Our property videos have poor viewing figures.
Our first decision was to reverse our scepticism about the use of Video.
Our second decision was to use Smart QR in all our paper and online brochures and engage the subscription services of a professional QR provider.
We are getting to the point now that our QR investment is less than $100 per property.
This new kind of QR has a tracking system, so we can manage our campaigns exactly to see the scan response.
We know which operating system scanned the QR and from which state and Country !
We also listened to advice and added our Google tracking ID to the system.
In combination we could actually quantify our KPI’s for the first time alongside You tube.
Every property on our books now has a video attached to a QR landing page like this one.
We take care with our brochures thinking about QR to central booking system and our V cards.
We even put QR on every property photograph in our downtown stores and are now adding QR to local press listings.
The Smartphone growth statistics are remarkable
And we always provide a link like this one
Our viewing figures now? depending on the campaign, we get as many as 800 views
Des Woodley in conversation with Tam Duran on the Newswire August 2021
