The Age of Cheap is Over

Will Nicholls
3 min readJul 22, 2021

The bill for unaffordable business methodology is overdue.

Think this through for a minute, and yes Im shouting at you.

As prices continue to fall the value of your money goes up….. correct ?

Technology is incredibly disruptive and causing deflation.

Technology that used to cost millions to build can now be rented for pennies.

The smart phone is literally replacing the high street.

Since Covid, technology is doubly accelerating this trend.

The value of our money is going up because prices are going down…… now do your agree?

Government panic is accelerating the reaction to the point that money printing is at the point of by passing banks all together because banks are failing to lend.

Call it furlough, call it helicopter money, our Chancellors are not sleeping properly.

And in a deflationary cycle, obsequious debt deflation inhibits and prohibits the ability to pay off historical debt. It’s literally impossible.

Most people do not understand the difference between a million and a trillion, its time you looked at the 12 zeros in a trillion.

The bill for unaffordable business methodology is overdue.

Two party politics has produced an unprecedented dichotomy for the electorate.
Do we vote for socialism for the rich or socialism for the poor?

Both political divides sit on a system that historically relies on inflation to pay off historical debt.

Covid is forcing us into a scarcity mindset, the abundance mindset is long gone.

The Age of Cheap is Over

But stocks and property are our salvation right ?

Without 220 Trillion of printed money being printed what would the value of your UK property actually be?

Would your stocks actually have increased?

Inflation matches our memory picture.

The notion of deflation goes against our education.

It also flies in the face of everything in our fiscal life, even if we are 90 years of age.

The bill for unaffordable business methodology is overdue.

Questioning the economic picture from the inside is impossible.

It’s like trying to invent a new colour..

Government is preventing a free trade free fiscal economy

The clues are all around.

Cash is out of favour.

PROOF: They even stop you on your travels if you carry too much !

Are you a business owner?

The opportunity for business to adapt quickly is only hindered by FEAR.

The tools to adapt to the new digital high street, to conduct A to Z business , remove Fixed costs and survive are in the palm of your hand.

You just have to grasp it before the wind blows it away.

I cannot shout any louder, talk to a partner today.

Mary-Ann-Dougherty Maltix Partner.

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Will Nicholls

The Maltix goal is to solve the problems of senior Business people using a portfolio of smartphone friendly digital solutions.