Why your print job will almost certainly fail

The world has changed in so many ways, and one of those changes is the stratospheric rise of the Smartphone.

Obvious isn't it? Just look around you, do you ever wonder what on earth they are doing? You assume they are on social media or checking their emails right ?

Yes, thats a part of it, but people are living their lives on the Smartphone and if you exclude your leaflet, business card, poster or brochure from their Smartphone then your print job will almost certainly fail.

Worst of all after you shell out for the print in the first place, you never know how effective your leaflet, business card, poster or brochure will be.

You just as well leave them in a telephone kiosk, its a complete waste of money.

How do you connect your print job from paper to Smartphone.

A QR code

You have seen them Im sure.

Unless your Smartphone is steam powered ( and if it is throw it out its useless ) just open the camera and it pre frames the code and up pops a link.

Hit the link, its that simple.

As an example, if you scan the QR code above, you can then click the green button at the bottom and the contact details are saved as a V card onto your phone.

So, if you are spending a chunk of cash on a business card without a QR to do this, you have excluded every Smartphone user form contacting you, they will never punch your number into their phone…..EVER

But beware, all QR codes are not the same, and there are some alarming horror stories out there, why ?

Because there are two types of QR

Static QR free and useless for the majority of print campaigns

Why ? Because you cannot change what it links to when it goes out of date or you need to change a campaign.

And it has no Scan reporting system, so how on earth do you find out how many people actually even picked it up and read it?

Dynamic QR

This is why your leaflet, business card, poster or brochure campaign will fly

A Professional Dynamic QR links to a bespoke professional landing page, its a baby website and has its own unique address.

This is important, you cannot scan a QR code if its been opened on a Smartphone, you need a link just like this one

From that landing page you can link to a myriad of different types of information.

It could be a video from you, or an infomercial, or a live pdf, or a payment page, a V card like the example above. In fact its endless.

Once you order we provide a list of ideas to connect to

If you cannot make a decision on a simple £49 investment plus £5 per month hosting then please dont waste you money on a print job, it will fail and your money wasted.

Order your QR code service here BEFORE you go to print Click here

Will Nicholls Director Maltix